With motivation dipping and dark mornings settling in, MOVE Pre-Workout has officially kicked off its “Move Through It” campaign.
What is the “Move Through It” Campaign?
Fronted by Olympic runner and British record holder Laura Muir, this initiative promotes movement as a tool for mental wellbeing and supports the Scottish Association for Mental Health (SAMH) with every purchase of MOVE Endurance.
Through this campaign, MOVE Pre-Workout invites the UK fitness community to train with intention, stay resilient, and make every workout count, even when it feels hard to show up.
Why the Campaign Matters
Winter brings with it a real drop in motivation. The cold, the rain, and the early sunsets can all make training feel like a mountain.
In contrast, mental health doesn’t take a season off. 1 in 4 people in the UK will experience a mental health problem each year, and Seasonal Affective Disorder (SAD) affects around 2 million Brits, according to the NHS.
MOVE’s “Move Through It” campaign tackles this head-on. Instead of glamorising hustle or grit, it encourages practical, sustainable actions that help you feel better, both physically and mentally, no matter the weather.
Laura Muir’s Top 5 Tips for Winter Training Motivation
Known for her no-excuses mindset, Laura Muir brings more than Olympic medals to the table. This Olympian also brings a routine grounded in resilience and realism. Here are her personal strategies for moving through the toughest months:
1. Prep Your Training Kit the Night Before
Lay out your training gear the night before. When mornings are cold and dark, this simple step removes one more barrier. “You can just roll out of bed and go,” says Laura.
2. Train With a Friend
Whether it’s for safety or solidarity, accountability makes a difference. “If you're meeting someone, you can't not show up, and it feels easier when you're doing it together,” she says.
3. Take It Indoors
You don’t need to brave every storm. Indoor movement still counts. “A gym session or treadmill run still gets you moving and clears your head,” Laura adds.
4. Set a Goal, Any Goal
It could be a race, or simply a target to train three times a week. The goal adds purpose and structure. “It’s about giving your training meaning,” says Laura.
5. Treat Yourself After
Find small rewards to anchor your habits. A warm coffee, a scenic park, or even your favourite snack can create positive reinforcement. “Have something to look forward to,” she suggests.
Why Endurance Equals Resilience
“When I think of endurance,” says Muir, “I think of resilience.” It’s not just about how long you can go, but how often you can show up, especially when it’s hard.
MOVE’s Endurance Pre-Workout Formula was built for this kind of consistency. It’s designed to help you feel dialled in, energised, and clear-headed during long or low-motivation sessions. With this endurance formula, you don’t just get through winter, you build through it.
MOVE Endurance supports:
- Sustained energy with moderate caffeine (150mg)
- Focus and mood via L-Tyrosine and taurine
- Hydration through key electrolytes
- Blood flow and oxygen delivery with L-Arginine and blackcurrant extract
Every MOVE Purchase Supports Mental Health
MOVE Pre-workout isn’t just talking about mental wellbeing. We’re backing it.
£1 from every MOVE Endurance tub or sachet sold goes directly to SAMH (Scottish Association for Mental Health).
100% of profits from our “Move Through It” limited edition t-shirts and bundles are also donated.
MOVEment Helps
This campaign is our way of saying: you’re not alone and movement helps. You can’t always avoid the winter slump, but with the right mindset and support, you can move through it.