Olympic medallist and British track legend backs Scottish brand powering the next generation of endurance athletes
Olympic silver medallist and British running star Laura Muir is now part of the MOVE Endurance team.
Known for her fast finishes and determined mindset, Laura is one of the UK’s most respected middle-distance athletes. As she works toward qualification for the 2025 World Championships, she has chosen MOVE Endurance to support her training and recovery.
This new partnership brings together two Scottish names with a shared focus on performance, clarity and clean sport. It marks an exciting step forward for both Laura’s comeback and MOVE’s mission to serve serious endurance athletes.
MOVE Endurance is designed for long, demanding sessions. It provides sustained energy, improved stamina and hydration support without fillers, beta alanine or harsh stimulants. Backed by science and Informed Sport certified, it is a formula that fits seamlessly into Laura’s routine.
"As I’ve been building back to full fitness, it’s given me the energy to get through harder sessions, the stamina to hold intensity and the hydration to recover well.”
- Laura Muir
We are proud to support Laura’s journey and share this moment with athletes everywhere who are training for something bigger.
A Champion of British Endurance Running
Laura Muir became a household name after winning the silver medal in the 1500 meters at the Tokyo 2020 Olympics. Over the last decade, she has built one of the most impressive careers in British athletics, winning multiple European Championship titles, dominating the Diamond League circuit, and setting national and European records in the 1000m, 1500m and 3000m.
Her reputation is built on consistency, resilience and the ability to perform when it matters most. Today, Laura is recognised not just as a world-class middle-distance runner but as a symbol of British endurance sport.
Fueling a Comeback: Introducing MOVE Endurance
Following recent injury setbacks, Laura chose MOVE Pre‑Workout Endurance Formula as her go-to supplement as she rebuilds fitness. Designed specifically for long-duration, high-intensity training, MOVE Endurance supports:
- Consistent energy: powered by 150 mg caffeine and 1.5 g taurine
- Delayed fatigue: via blackcurrant extract, optimized for VO₂ max and muscle efficiency
- Smart hydration: scientifically dosed sodium, potassium, chloride electrolytes
- Clear labelling: no fillers, no beta-alanine, no hidden “proprietary blends”
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Full transparency: Informed Sport certified and trusted by elite-level athletes
Each ingredient aligns with scientifically validated performance pathways, focusing on blood flow, oxygen delivery, fat oxidation, and mental clarity without unwanted side effects.
Why Laura Trusts MOVE Endurance
“A big thank you to MOVE Pre‑Workout for helping fuel the work behind the scenes. Their new Endurance range has slotted into my routine really naturally. As I’ve been building back to full fitness, it’s given me the energy to get through harder sessions, the stamina to hold intensity and the hydration to recover well. As an athlete with proud Scottish roots it is very exciting to be able to support a local company, especially one which has a focus on what endurance training demands. Let’s see what we can do!” - Laura Muir
Her words underscore the real-life effectiveness of a formula built for serious aerobic sport.
Designed for Real Endurance Athletes
According to Tom Coughlin, MOVE’s performance nutritionist:
“We crafted the MOVE Endurance formula specifically for athletes like Laura: the kind of endurance runner who demands more than just quick energy or a stimulant hit. This is about training smarter, pushing harder and staying mentally sharp through the tough sessions, and it’s what will keep you miles ahead.”
What This Partnership Means for MOVE
Welcoming Laura Muir to the MOVE Endurance team marks a major milestone in our journey. It’s more than a sponsorship, it’s a powerful alignment between an elite athlete and a brand built on science, clarity, and trust.
This partnership reinforces everything we stand for:
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Clean sport backed by full transparency
Smart formulation for real performance gains - Proud Scottish roots with global ambition
With Laura on board, we continue our mission to support endurance athletes of all levels, from aspiring runners to world-class competitors, with products that deliver results without compromise.
Learn More About MOVE Endurance
Want to see exactly what’s inside MOVE Endurance and how it can support your training?
Check out the full product details, ingredient breakdown, and usage guidance: Move Endurance